Friday, January 9, 2015
Shooting Irons, Part 3
Wednesday, January 7, 2015
Ranger Jim's Ramblings for January
This is not the original topic I'd planned to write about this month. However, some other projects have taken precedence, which I need to get done before eyelid surgery in February. That, and the bitterly cold weather which has descended led me to this topic. As a caveat, let me say that while I'm no fan of the cold, I'm tired of how so many people today react as if it's the end of the world. News flash- it's winter, it gets cold, and it snows... especially in New England, the Midwest, the Plains, and the Rockies. Get over it, deal with it, or move to Acapulco.
Which brings me to cold and, what else, horses?
Nowadays, you're as likely as not to see a horse blanketed in the winter. This is the worst possible thing you can do to a healthy horse. Horses naturally grow thick coats to insulate themselves against the cold. I can always tell how bad a winter is going to be by how thickly Yankee grows his coat. Blanket a horse too soon, and he won't grow the coat he needs to protect himself against winter's chill. When I first moved Yankee to Gina's, she used to call me to tell me Yankee didn't want to go in the barn (it's a free-choice barn), but would stay out in a blizzard. I told her he was happy, and would go inside with his buddies when he got cold. Snow will build up an inch or two on a horse's back, and not melt, if he has a good coat. The hair inside a horse's ears help protect them from the cold. Also, horses will naturally bunch together for warmth, usually with tails to the wind. When the weather's cold, Yankee and Trooper will almost always crowd into the same stall, rather than their own individual ones. There are four horses at the barn, including Merlin the mini, and sometimes you'll even find three of them in the same stall. Unless your horse is ill, or you've shaved him because he's a show horse (disgusting, but it's done), don't blanket him. The fact is, most horses love the snow. They love to run in it, buck in in, roll in it, and play in it. The snow and cold air make an old horse act like a colt again. And there's nothing quite like getting out on your horse and galloping through a foot of fresh, powdery snow, especially if your horse's hoofprints are the first tracks across the woods and fields. So as soon as we get a good snowfall, Yankee and I will be out there. Until then, Happy Trails.
"Ranger" Jim
In Memoriam
Hi- Troy Smith here, publisher at Western Trail Blazer and editor of WF's Wolf Creek series. I decided to use this space to talk about something that has been on my mind as I wrapped up my first year as WTB ramrod and prepare to start my second... and that is something that I don't believe anybody thinks about when they take on a job like this. And that is... the mortality of us all. It has felt very surreal preparing sales records for authors who have passed on, and communicating about their legacies with their bereaved families. So while we're celebrating the new and recent releases we have, and the writers of the future, I wanted to take a moment to celebrate the memories of three writers who put their brand on the western genre, and on the hearts of those who knew them well.
The first such author did not leave this mortal coil in the past year, but a little before that- in September of 2012. However, WTB is still working with his wife to release his unpublished work.
I am speaking of Lee Baldwin, who wrote westerns as Lee Aaron Wilson. Lee was one of the first writers to come onboard WTB in the first months of its existence. His novels include COLORADO JUSTICE, KILLDEERE CHALLENGE, and PA'S JOURNAL. (By the way, I am deliberately not including links or cover images -they are easy enough to find, if you are interested -because I want this post to be about paying tribute rather than advertising.)
Tuesday, January 6, 2015
Western Trail Blazer -New (and Recent) Releases
Monday, January 5, 2015
A Marketing Plan, a Marketeer, a Brand
In preparation to take up the first Monday of every month blog, I read prior WF blogs. I have read every December blog and I have set the year-long intention to read all 257 blogs from 2014 and the current ones. December blogs averaged 879 words. Two-years worth will amount to some 520,000 words, 5 or 6 Western Fictioneers’ novels! A massive array of topics and approaches led to the question: what am I going to take up on my first Monday? To zip through the reasoning process, I am going to take up an Odyssey - my quest to market my books and build a brand. I am not all that sure I want to become a marketeer, I already have as much as I can handle in trying to become a goodwriter of novels. At the moment, between Scylla and Charybdisseems to be my only choice.
I count it lucky that the blog is the first Monday of every month. One of the principles to establish for myself and this blog is to use the first Monday of very month to review what we will do this month and this year to market our work and promote our brand. “Do” for our purposes means: create the marketing plan, implement the marketing plan, and reap the results. I invite you to watch over my shoulder, share your ideas and suggestions, and participate all along the way. As Tom Rizzo said in one of his blogs, consider this a participatory blog. In the Comments section below, leave your questions, recommendations, stories, and tips.
Create the Marketing Plan. It could be that a few may read this blog who have the same problem. I have no idea how many writers, particularly Western Fictioneers writers, know how to market the work, sell the books, and write the next one, keeping all tasks miraculously in balance. Probably many of you are out there. I have met at least one of you – well, one pair of you: Kat and L.J. Martin.
Anyway, a year has passed since I responded to Cheryl’s request for a Friday Five. I had no idea, then, how much would happen in the year. About that time, I had a manuscript out to two publishers — eerily similar to my current situation. A month later, Pen-L Publishing committed to publish Every Soul Is Free. Duke and Kimberly Pennell fulfilled their promise to get it published in time for my 50th Reunion last May. I created an ambitious marketing plan that touched all the bases.
Caveat before we go any further: It is more likely that I will be learning from you than vice versa. Along the way, I will try hard to pass along information that I have found helpful (like James Altucher’s podcast with Hugh Howey). My suspicion is that the most helpful information I will turn up will help authors who self-publish, publish with print-on-demand publishers or independent publishers. Since I despair at the prospect, I doubt anything I turn up will help my readers crack the agented and New York publishing house market.
As Charlie Steel so adroitly observed of us as a group, I am one of “us [who] are old.” You might have guessed that with the 50th Reunion reference. For the most part of my life, I did business things. Now that I am in the business of writing I am not at all opposed to author effort. In fact, I welcome it. What I find impossible is coming up with the marketing ideas, channel pursuits, and implementation as well as writing and doing the author effort. I realize that I have been given handbooks and suggestions that, somehow, did not take.
Implement the Marketing Plan: Seven post-publication months have, so far, rolled out from days measured by four hours of joyous writing, two hours of consulting work that pays the mortgage, and four hours of terror and torture that defines my afternoon and my efforts to market my book and build my brand. Six days a week! (Not on Tuesdays because of work to pay the mortgage and not on the weekend because Anne thinks the weekend should look different from the weekday, so only the morning hours of joyous writing go on Saturday and Sunday.)
After three months, I realized I could not do it myself. So, I tried my hand at hiring somebody who would do all the tasks and set up the opportunities for me to come in and make the sale, read the book, give the talk, or sing and dance, whatever it took. They couldn’t do it either.
Reap the results: Website (www.edwardmasseybooks.com); Social media (Facebook, twitter, linked-in accounts); Book store (Barnes and Noble, New Haven (1)); Marketing materials (Cards, postcards, bookmarks); Book club presentations (Connecticut (1)); Evening of reading and discussion (18 high school classmates in Utah (1)); Outreach (Proposals to County School Board re literature from local high school graduates); Award (League of Utah Writers’ Gold Quill for Best Novel Published in 2014; Talk (Providence Art Club: the “Nexus of History and Fiction”(1)); Interview (Emil Franzi on “Voices of the West”; Podcast (Entrepreneur on Fire.); Theme based marketing (Proposals to 3 organizations to promote their themes based on Every Soul Is Free); e-mails and Press Releases (3 blast-e-mails and signed up for PR Wire and BusWire); initiatives that led nowhere (innumerable characterized by no call back.)
This list is in this format because I could not manage the WF blog software, but it is here, at all, because it is the whole list of my marketing results.
That four hours of joyous writing did result in completing my third novel and I am very happy with it. It is not a Western; it would not qualify under the Peacemaker or the Spur Award rules, but it is set in the west and it deals with what I think the west is all about — a man’s values and how he balances career with commitment to family and community. A publisher has shown an interest. The way he expressed his interest was to tell me to submit the full manuscript along with my marketing plan. So, this blog has some real-life meaning.
What Charlie Steel further pointed out is how prolific some WF authors are with 60 to 600 books and a few 35s and even some 10s and 20s thrown in. I think the clear conclusion from Hugh Howey to Charlie Steel is that if you have to choose between marketing and writing. Write! So, although the goal of this year’s blog will be to lay out the program and focus on how to make it happen, the fallback position will always be — end the torture and write!
One learning I have already achieved (by reading all the WF blogs) is that the reason for doing a blog is to get to the end where you make a pitch for your books and your brand. Every single one of them did it. I am cheered.
One of the tasks this blog will force is work on my bio. Here is the starting point: Edward has published a novel, Telluride Promise, five short stories, and Every Soul Is Free. Telluride Promise gained the quarterfinals in the 2010 Amazon Breakthrough Novel Awards. The League of Utah Writers named Every Soul Is Free the Grand Prize winner for best novel published in 2014, awarding Edward the Gold Quill. His third novel is finished and he is at work on his fourth.
All social media accounts set up but not really working. Implementing them will be part of this blog.
Sunday, January 4, 2015
When Western History Turns Out, In Fact, Finally To Be WESTERN FICTION by Steve Kohlhagen
Those of us who write (or, at times, TRY) to write engaging western fiction and, in particular, western historical fiction, are at times amused or appalled when facts turn out to be fiction. This should be viewed as quite a different phenomenon than those who claim "life is more amazing than fiction."
Such is the case for the famous, and now rightly infamous, 1864 Sand Creek Massacre. One hundred fifty years ago last November, the commander of the Colorado Volunteers, John Chivington took his troops out after the Cheyenne and Arapaho Indians camped on Sand Creek. Already a Civil War hero for his efforts at Glorietta, the Methodist Minister-turned-soldier marched his troops from Denver City and routed, destroyed, massacred the sleeping Indians whose warriors were out hunting.
In the century and a half since, many Coloradans and descendants of the early settlers held this battle up, oddly, as a great Civil War victory. And plaques to that effect still can be found in Denver and elsewhere in the state.
The problem is, as many soldiers of the times knew (some refused the order to attack), this was not only not a great Civil War battle, but, as has been chronicled in some history books, movies, and historical fiction (including my forthcoming Chief of Thieves from Sunstone Press), it was a massacre of innocent women and children peacefully camped under both an American and a white flag. Furthermore, many of the soldiers committed horrible atrocities and paraded the results of those atrocities through the streets of Denver City.
Last November 29th, on the 150th Anniversary of the massacre, Governor John Hickenlooper of Colorado publicly apologized on behalf of the State of Colorado.
Here is a thorough Denver Westword article on the issues leading up to the public ceremony and the ceremony itself, both from the white and Indian point of view:
http://blogs.westword.com/latestword/2014/12/sand_creek_massacre_apology_colorado_john_hickenlooper.php?utm_source=Newsletters&utm_medium=email
The overriding takeaways from this incident are, of course, horrible: from Chivington's (and some say Governor John Evans') duplicity and bestiality; to the betrayal of Black Kettle's serial attempts at peace with the whites; to the atrocities committed on innocent women, children, and babies by individual soldiers; to the murder of Captain Silas Soule in a Denver City alley after he testified against Chivington; to the enmity and rationalizations that led to the false Coloradan century-long memories and celebrations of an exemplary Civil War victory.
Kudos to Governor Hickenlooper and those responsible for the apology and for setting the facts straight and for putting the fiction irrevocably to bed. And kudos, too, to the patience and grace of the contemporary Cheyenne and Arapaho peoples.




















