The Times They Are A-Changin’

 

Again

I’ve been lucky in my career.  I began writing in the middle of the 1970's fantasy boom.  I caught the tail end of the men’s action/adventure books.  Then I saddled up for a long ride with Jake Logan and other series westerns.  These were all done by traditional publishers selling mass market books in ways that have their roots in the Depression.

 The first major change in the business came with the introduction of ebooks.  I started putting titles up on Amazon and other indie venues about 15 years ago, with moderate (to no) success.  But it was an education I needed in producing the book from the ground up.  I coined a term VIPUB–Vertically Integrated Publishing.  The author had to do it all.  Writing, editing, cover, formatting, publishing and promoting. Along with messy business things like how to take money over the internet (and dealing with state taxes on those sales).  The whole enchilada, as we say in New Mexico.  That covers a lot of talents/skills and I am not all that good at many of them.

But the major book publishers still provided paying markets.  For me, over the past 10 years I increasingly focused on the westerns.  But the series began drying up.  No more Jake Logans.  No more Ralph Comptons.

 Smart phones and audio books and Kindles all provided new and different markets, but the bedrock was still the mass market paperback.

 Only now that is changing and we need to figure out what to do as authors, selling our own work.  If you missed it, this is the Publishers Weekly article that details how the publishers and distributors intend to “winnow” mass market pbs by 2026.

https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/97179-book-publishers-plan-for-a-reduced-mass-market-paperback-footprint.html

 What I read here is that the only print will be trade and hardcover.  In 50 years of writing and over 350 titles published, I have had 3 books (2 westerns) that came out first as hardcovers.  YMMV.  But for me this looks like an asteroid heading for earth (mass markets).

 Original anthologies don’t sell well.  You know how well you do with original ebooks.  Amazon (and others) lets you do Print on Demand.  But sales are nowhere near what the major publishers can offer for mass market originals.  And we have to do VIPUB.  All that work when we could be writing new fiction.

 I don’t have any answers how to survive in a world where mass market (and midlist) books disappear.  So I am asking for discussion from the rest of the Western Fictioneers.  What works best for you?  Are your sales of ebooks and others strong?  What did you do?  Are small presses the answer?  Ads, newsletters, giveaways, podcasts, Kickstarter?  What formats and lengths and topics are most viable?  Is there something you think is a wild idea that’d never work?   Please share it.  This may be the time for wild and crazy ideas.

 We’re all in this writing corral together.  Sharing ideas can be the way we all survive the changing markets.  What can WF do?

 Bob Vardeman

president WF

Jackson Lowry Amazon Page

Karl Lassiter Amazon Page

#NewRelease -- SIX-GUNS -- Boxed Set of Six Western Novels -- #99cents

Six classic Western novels. The good old shoot-'em-up westerns are still around, and this collection has six by the masters of the genre.

William M. "Bill" Tilghman had one of the most illustrious careers of any Old West lawman, but he faced perhaps his greatest and most dangerous challenge when he rode alone into the wild Oklahoma Territory settlement of Burnt Creek on the trail of a gang of rustlers and outlaws with some unexpected allies . . . THE LAWMAN, by New York Times bestselling author James Reasoner, is the first novel in the West of the Big River series.

In Frank Roderus’ HOME TO TEXAS, Charlie McMurty brought a herd north, got a great price, and had enough left over once he repaid his neighbors to buy a ranch so he could ask for the hand of his sweetheart. Unfortunately, on the way back to Texas he was robbed and left for dead. To make matters worse one of his attackers was his friend he'd hired to help him with the herd. All he had left was a big debt back home and a big hole in his chest. His new quest became the need to be able to return his neighbor's money. First he had to heal and learn some fancy shooting.

Violence stole young Ben Brand's family from him, but blessed with uncanny speed and skill with a gun and befriended by an old mountain man, Ben sets out on a bloody quest for vengeance. As he tracks his enemies over the years and the miles, Ben battles men and the elements—and risks his own soul—to become the avenging nemesis known as Iron Heart! Long out of print and originally published under the pseudonym Walt Denver, IRON HEART is a classic Western from Jory Sherman.

Veteran author Clay More spins a fast-paced Western adventure in STAMPEDE AT RATTLESNAKE PASS. With her father murdered and her brother crippled by bushwhackers, half her herd stolen and her crew massacred by vicious rustlers, beautiful blond Elly Horrocks is going to have her hands full keeping the family ranch going. Luckily for Elly, drifting cowpoke Jake Scudder has a nose for trouble. It'll take all of Scudder's skill with guns and fists to save himself and keep Elly from being wiped out. Diamondbacks aren't the deadliest varmints in Rattlesnake Pass anymore!

Some men deserved to die like rabid animals. In FAST HAND the Thornberrys and their worthless cousin counted among those the world would be better off without. Judge Sebastian Hand sentences the Thornberry gang to the gallows for rape and murder. But when they escape, the judge trades in his gavel for a gun, and suddenly he's judge, jury, and executioner all in one. Karl Lassiter is the pen name of a prolific author who also writes under the pen name Jackson Lowry.

James J. Griffin's famous character Texas Ranger Jim Blawcyzk isn’t really working for the Rangers this time. In fact, he winds up on the wrong side of the law with the Rangers after him, because he takes off his badge and goes after the gang that attacked and possibly murdered his wife and son. As a result, RANGER’S REVENGE is a little grittier than Griffin’s earlier books, but it has the same fine action scenes, interesting settings, and welcome touches of humor.

The Western Fictioneers Library Presents

Fast Hand by Karl Lassiter

Some men deserved to die like rabid animals. The Thornberrys and their worthless cousin counted among those the world would be better off without. Judge Sebastian Hand sentences the Thornberry gang to the gallows for rape and murder.  But when they escape, the judge trades in his gavel for a gun, and suddenly he's judge, jury, and executioner all in one.

Karl Lassiter is the pen name of prolific author Robert Vardeman who also writes under the pen name Jackson Lowry.

Enemies and Other Western Stories by Ed Gorman

Ed Gorman is one of the most acclaimed Western writers of our time, hailed for his strong sense of time and place and his gritty characterization. ENEMIES AND OTHER WESTERN STORIES collects his novellas "Enemies" and "Anna and the Players", along with the short stories "The Victim" and "The Long Ride Back". This book is 24,000 words of some of the finest Western fiction available today.

Coming soon in trade paperback: The Long Ride Back and Other Western Stories by Ed Gorman

The ultimate Ed Gorman Western short story collection, with the three Western Fictioneers Library collections,  DEAD MAN'S GUN AND OTHER STORIES, A DISGRACE TO THE BADGE AND OTHER WESTERN STORIES, and ENEMIES AND OTHER WESTERN STORIES in one big volume.  Over one hundred thousand words of great fiction.

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