Monday, July 15, 2013
SUPER 8 SUNSET: THE FADE OF THE SUPER 8 WESTERN--BY C. COURTNEY JOYNER
Throwing on the BluRay of HOW THE WEST WAS WON is going to give me the entire film, beautifully presented, with extras, and extraordinary sound. Threading up the eighteen-minute super 8 sound digest that MGM/Ken Films marketed in the late 70’s is an entirely different experience.
Not better, but different.
Watching that print, which has pinked with age, the projector on a coffee table, brought back not only the joy of actually owning the movie when we couldn’t just push a button for anything we wanted to watch and hear, but also is a reminder of just how big the market for Super 8 movies became in the mid-70’s.
The early history of Castle films is the history of the hobby, and when Castle lit the fuse for the 8mm explosion in the 1960’s, other film companies fell in right behind, with one becoming Castle’s major competitor that, ultimately, vanquished them.
While Castle was releasing 8mm titles like FRANKENSTEIN MEETS THE WOLFMAN and THE VIRGINIAN from the Universal library, Ken Films of Fort Lee, New Jersey decided to step into the marketplace with their own 8mm catalog, culled primarily from American International Pictures and Republic Studios.
Castle had Woody Woodpecker and Ken had Mighty Mouse, which was a pretty sad state of affairs, since I wasn’t a fan of either. But the Terrytoons Ken released were home movie favorites, and with their horror titles, the moneymakers for the catalog.
Initial Ken releases I WAS A TEENAGE FRANKENSTEIN, WAR OF THE COLLOSAL BEAST and THE BLOB were big sellers, and were quickly followed by more horror titles starring Bela Lugosi and Peter Lorre. It was hard to find Ken Films in retail stores, until years later, when they were displayed in their own racks at Kmart and Sears. Castle had their own shelving units for camera departments, with Chilly Willy and Dracula painted on the side. Now, that piece of particle-board is worth more than any 8mm film they ever came up with.
Rummaging the Republic library in the 1960’s, Ken put out special editions of serials in longer formats. Although silent with subtitles, MYSTERIOUS DR. SATAN and BATMEN OF AFRICA, starring Clyde Beatty, were available in eighteen-minute versions consisting of one two 200-foot reels, something Castle never attempted with their silent editions.
And with the Republic library came John Wayne. RIO GRANDE, THE FIGHTING KENTUCKIAN and DARK COMMAND were available in nine-minute, silent editions, along with THE QUIET MAN and SANDS OF IWO JIMA. The prints of the films were good and the editing adequate, particularly on RIO GRANDE, but the problem was that the box art for the Wayne titles was absolutely horrible.
Unlike the beautiful paintings that adorned Castle’s boxes, the Ken boxes looked cheap. Original poster art was sometimes used on other titles, but their westerns relied on incredibly slap-dash images that seemed to have been put together in two minutes.
John Wayne wasn’t the only one to get the short-end when it came to box art. Ken’s digest of HIGH NOON features an atrociously sloppy rendering of Gary Cooper. Where Ken excelled was in reaching out to studios, and they would soon have several enormous libraries for their Super 8 releases, with many classic westerns in color and sound. Interestingly, it wasn’t John Wayne who helped Ken jump the competition, but THE TEN COMMANDMENTS.
At the time, Paramount Pictures had no home movie division, since their pre-1948 titles had all been acquired by Universal. It was this deal that allowed Castle to release THE VIRGINIAN with Joel McCrea, but the post ’48 titles were up for grabs and Ken grabbed them.
The silent digest of THE TEN COMMANDMENTS racked up amazing sales for the company, and was just the thing for families to watch between their home movies of days at the beach and high school graduations.
The fact was, by the early 70’s, more and more companies were bringing out 8mm films, and trying to yank Castle off their throne with newer titles and formats. While Castle continued to focus on digests of TEXAS ACROSS THE RIVER and THE HELLFIGHTERS, Ken’s impressive record with Paramount led to a deal with 20th Century-Fox that changed the Super 8 collecting hobby completely.
When Ken made a deal to release all five of THE PLANET OF THE APES films in Super 8 editions, they opened a floodgate. The films were available in the old, black and white silent format, or for a higher price, in color and sound.
The sales of the APES films was explosive, and soon Ken was releasing five and six Fox titles a month, with the first westerns being BUTCH CASSIDY AND THE SUNDANCE KID, MY DARLING CLEMENTINE, Raoul Walsh’s THE TALL MEN, and JESSE JAMES.
Since the Fox films were available with color and sound in both the nine and eighteen-minute versions, Ken made an odd choice to add narration to the shorter ones, awkwardly filling in gaps of the story. It was a terrible decision that buyers hated, and the somber narration sometimes found its way into the longer films, simply because Ken didn’t take the time to remove it, even when it wasn’t needed.
The Ken Films Fox releases were incredibly popular, forcing Castle Films to find newer titles from the Universal vaults. Feeling that the company’s brand name was too old-fashioned, Castle was re-christened Universal 8.
Universal 8’s focus would be on theatrically complete cartoons, newsreels, and the 400-foot digests of the classic Universal horror titles, with color releases of THIS ISLAND EARTH and SSSSS, as well as a 3-D version of CREATURE FROM THE BLACK LAGOON.
Columbia 8mm had been in there pitching since the 1960’s, with the usual digests of horror movies and some select cartoons from Hanna-Barbara for home unspooling. One particularly interesting item was RIDING FOR A FALL, a behind-the-scenes featurette about the making of MAJOR DUNDEE. The short focuses on the stunt team, but Sam Peckinpah and Charlton Heston are very much in evidence.
With the success of the longer formats in the mid-70’s, Columbia jumped in with more than a dozen westerns, including the early Duke Wayne TWO-FISTED LAW, THE PROFESSIONALS, THE MAN FROM LARAMIE, COWBOY, GOOD DAY FOR A HANGING, MAJOR DUNDEE, CAT BALOU, and the Budd Boetticher films, BUCHANAN RIDES ALONE, and COMMANCHE STATION.
By the late 70’s, Super 8 collecting and filmaking had gone international, with companies around the world selling films and high-end equipment. My parents’ mailbox was always stuffed with catalogs and Super 8 Filmaker Magazine, a true sign of their tolerance, and every month brought at least a dozen new titles in the format.
Derran Films out of England became the largest distributor of Super movies in the world, offering not only all of the shorts from U.S. companies, but feature films like LAST TRAIN FROM GUN HILL and a variety of Elvis movies.
And then there was STAR WARS.
Because of their deal with Fox, Ken Films held the home movie rights to Hans Solo and Co. and made a fortune. It success brought them a deal with MGM, and soon were making available long-versions of THE WIZARD OF OZ, THE DIRTY DOZEN, and HOW THE WEST WAS WON.
And then there was VHS.
Although Beta had been introduced in the 70’s, it was the cheaper VHS that took over the home market, and drove a stake into the heart of the super 8 hobby. Who needed the digests, when you could have the whole film?
It took no time at all for the studios to close their home movie divisions or cancel deals, and the companies dried up one at a time, as the market for collectors got smaller and smaller, and then vanished. The catalogs and magazines stopped, as people looked to tape as the new miracle format to shoot in, and bring home the movies we wanted to watch.
The enthusiasts are still out there, trading precious boxes of Castle Films on message boards or through Ebay, preserving the time when to have a little piece of Hollywood in your home was very special. It seems particularly amazing that there was a time when those reels of film were how you enjoyed your movies, and the work that went into finding them, and showing them. Dad cursing an uncooperative projector was as much a part of movie night as popcorn.
It’s so much easier now, and better.
But sometimes the old projector gets hauled out of the closet, and I make the choice to thread up a spool of film instead of pressing a button on my DVD player.
The tape splicer is right there, in case of a problem, and the projector rattles on, the dialog and music coming from a speaker in its side, and I’m swept away by an old feeling of excitement; of opening a cardboard box, and threading up eight precious minutes of a movie I loved, to watch as many times as I wanted, before being ordered to go to bed.